Brief: Summerfest is one of the biggest events hosted by ActivateUTS. This music festival attracted more than 2000 students. The design concept needs to bring summer party vibe with a photograph background and playful choice of color.
Design concept: By choosing a hot color, the poster evokes strongly the summer atmosphere. With some inspirations given in the brief, I created look matching with the client’s inquiry but also keeping a unique design that is not too generic. Throughout the process of branding, I also designed tickets, lanyards, billboards, lineups with the same branding style.